10 Insanely Useful Social Media Apps for Digital Marketers!

Digital marketing is an umbrella term for all the online marketing efforts and strategies. Google search, social media, emails and the websites all come under digital marketing. Digital marketers are leveraging the potential of all these channels to make a connection with current and potential customers. Today we’re going to talk about the 10 insanely useful social media apps for digital marketers.

Useful Social Media Apps For Digital Marketers

Social networking is continuously evolving and dramatically changing the landscape of marketing. Making an investment in social media apps for marketing is a lucrative business opportunity, and it’s increasing with an unprecedented growth rate. Social sphere is crowded with competition and overwhelming at the same time. Therefore, the marketers are required to create new and innovative marketing strategies to connect and engage with customers.

The Ultimate & Useful Social Media Apps For Digital Marketers

You might have seen and even used different social networking apps but the most useful of them are as follows:-

  1. SnapChat
  2. WhatsApp
  3. Telegram
  4. Kik
  5. Twitter
  6. Google+
  7. WeChat
  8. Pinterest
  9. Instagram
  10. Tumblr

There is a myriad of useful social media apps for digital marketers that are providing endless opportunities for to connect, engage and share. These apps have the potential to ensure that your voice is heard and your brand is noticed. Social media apps have made marketing simple, easy and efficient than ever before. You don’t need to be tethered to your laptop to market your brand or to share some high content, as you can do so with your mobile devices. Social media apps allow marketers to advertise, attract and convert the audience into potential customers. Given the plethora of options already available, here is the list of 10 insanely useful social media apps which can help the digital marketers to ensure that their voice is heard.

1. SnapChat

SnapChat is a prevalent image messaging and multimedia mobile application. It allows the users to share photos and short videos for fun and entertainment. A self-destructive feature of the app is one big part of what made it so appealing and encouraged for the user to interact more. All previous snaps, images, and pictures deleted automatically after they have been viewed for few seconds or hours.

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Bobby Murphy, Evan Spiegel, and Reggie Brown founded this fascinating social media mobile application. People born before 1995 might be unfamiliar with the functionality and features of the enormously accepted application. But today, more than 300 million monthly active users are taking advantage of this application either for fun, entertainment or marketing. Full acceptance of this application among user community increased particularly after 2014. Snapchat added many features tailored to the need of the user community. These features include Geofilters, stories, discoveries as well as cool spectacles glasses, and increase the number of active users.

Apart from being a social media app with some cool filters and instant messenger, what is more, interesting about this app? 100% mobile, 150 million daily users and 10 billion views on a daily basis the use of Snapchat is increasing with 12% annual growth rate, and it is expected to earn $1 billion in 2017.

Apart from instant messenger and features such as cool filters what else is interesting about Snapchat?

Snapchat have great potential for marketers. A large number of the user base of this social application is first and foremost reason for your business to capitalize on this marketing platform.

2. WhatsApp

A lot of people are still using Facebook messenger to get in touch with their friends and family members but here is another messaging app owned by Facebook and known as Whatsapp. Whatsapp with 700 million monthly active users is much more than a social app used for texting. Whatsapp let the user post status, send videos or voice notes, share locations and make voice/video calls over the internet. The whole platform of this social application is separate from Facebook. So nothing is overlapping between Whatsapp and Facebook.

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The best reason to use Whatsapp for marketing is that your customers are already using it. People are sending more than 50 million messages are sent on every single day. According to a Facebook messaging survey conducted by Neilsen, 67% mobile messaging app users expect to use this platform for communication with business for the next two years. Moreover, 53% of the respondents say they are more likely to shop with the market to which they can communicate directly.

For marketers and businesses, Whatsapp has an incredible opportunity to interact and communicate with their clients and increase the rate of customer engagement within the organization. If your target market consists of young individuals, then Whatsapp is comfortable and an incredible marketing and communication opportunity for you.

3. Telegram

As a marketer, you have to create a lasting impact on your audience. So it’s necessary to reach out to them in a most comfortable way. Telegram another exciting social media application which allow users to do a lot more than standardized testing. It is entirely free social networking and communication platform with zero advertisements. This relatively new social media app can do much more than average messaging service. This cloud base application has potential to take instant messaging and private communication to the next level.

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Although telegram is on Facebook and SnapChat, it celebrates 100 million monthly users and actively gaining popularity among users due to its truly unique set of features. Telegram is making fascinating progress among users as well as marketing, and it is also an unquestionable leader of the communication among all other social media applications. This trustworthy social media application is successful in winning the hearts of the users. Telegram is a social media messaging app with more functionality and purpose to its user than other currently known messaging apps. It is not common among marketers for mass marketing campaigns, but it is considered to be the next big thing in social media. It is capable enough to solve all the world’s problems with a single download which cost less than the cup of tea. Telegram with effortless setup, intuitive interface, rich features, and security allow small business to leverage the telegram audiences as a new frontier in marketing.

4. Kik

Brands are flocking to the social chat application known as Kik. Like WhatsApp and other social media messaging application, it is becoming insanely favorite among kids and teenagers who like to chat with friends. It is fast and intuitive messaging app which is used as an alternative to SMS texting.

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Kik with 200 million registered users has gained attention from both media and advertisers. Kik allows marketers to convince consumers and strike up their attention. This three and a half-year-old marketing service is less well known but its potential user base about 125 million. It is built in HTML5 which allow chatting and sharing to stay inside its browser. Kik is successfully positioning itself as a strong competitor of other marketing and chatting application such as Google Chrome and Firefox.

5. Twitter

If you as a brand want to get real-time news and a connection with high profile individuals and celebs you have an entirely exceptional microblogging social networking platform known as Twitter. This social media marketing application is straightforward to use and convenient to excess. Being a marketer, you can access it anytime and everywhere through your mobile devices. Integration of embedded multimedia like photos, articles, and videos in tweets is something making this app more interesting for both marketers as well as customers.

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This short message communication tool allows marketers to send messages up to 140 characters long to your followers. You can include a link to web content, blog post or PDF document. Twitter is mighty and a great marketing platform for the brands with more than 313 million monthly active users. Large user base and young demographic is something making twitter potent marketing tool.

Dozens of Twitter experts, marketing pros, and business leaders are using Twitter to marketing their brands, products, and services and they have a high recommendation for marketers to utilize this platform. Starting a twitter page for your name is simple and easy at the same time. You just need to focus on the growth of your twitter account and turning it to be an actual tool that can generate leads and build up your brand. Marketing through Twitter is a powerful way of marketing. It is all about engaging the target audience and making real-time interaction with them. Unlock new opportunities for online growth of your business.

6. Google+

It is an understood and acknowledged fact that social media applications are playing a significant role in marketing. Among all other applications, Google Plus is difficult to avoid. It is included in other services of Google-like search, Gmail, Google Play and Google Docs.All these apps are intimately intertwined so it is easy to find friends on Google plus who already have an account.

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Google Plus is a bit like Twitter, but it is a significant feed of information that is continuously updated. It allows marketers to make a circle of certain types of people to follow. A whole slew of some other cool and nice features such as photo editing and hangouts is something causing this platform quit exceptional for marketers as well customers at the same time.

7. WeChat

With so many brands out there it is hard to get your brand noticed.  Concerning marketing social media, the application is of great significance. WeChat is one the well known social networking platforms which allow brands to market to a larger audience. It is an essential and outstanding marketing tool for businesses. This social networking platform is of great interest, particularly to the western markets. With 700 million active users it is a gateway into China.

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According to a marketing survey in China WeChat activity of a brand is arguably more important than a website. The signing up process on WeChat is simple and straightforward. After signing up, you can call phones, talk with friends and meet random people.

WeChat aptly named mysterious orient is critical marketing tool which makes all B2B and B2C marketers create a strong market presence. Setting up an official WeChat account means you can reach out to a broad base of the target audience. It allows you to raise brand awareness efficiently.

WeChat is a core messaging app, but it offers more traditional social networking functions from video and picture sharing to games, stickers and WeChat Moments. This social networking application began life as a simple instant messaging app now it has morphed into a fully fledged and integrated social network.

8. Pinterest

Pinterest is a significant player in social networking as well as in the search world. It is entirely illustrating the significance of visual content in advertising and marketing. This fastest standalone site reaches 10 million monthly unique visitors. Beautiful and intuitive pin board style platform for Pinterest is most enticing and useful resource for the collection of images.

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Pinterest is an excellent opportunity for marketers with a large number of perks and benefits for marketers as well as brands. It helps you to introduce your business and a blog to whole new audience. It increases brand awareness, blog traffic, generates new leads and increases sales.

9. Instagram

It’s no longer a secret that your business needs to be active on Instagram. With more than 500 million users it is a robust social media marketing platform which you cannot ignore. It is as popular as Facebook or Twitter, but it can get your brand noticed more effectively.

This social networking platform is a tremendous marketing opportunity for businesses. It allows marketers to reach potential customers from every corner of the world. As compared to other organic advertising options you have to share visual content which is far more efficient than plain text. Marketing on Instagram allows you to leverage a wide range of benefits. You can not only get your product and brand noticed by a large number of potential customers it can also help you to grow your user base. Marketing on Instagram can increase traffic, customer engagement and brand awareness. It can help you to build trust and brand personality. You can earn a crazy level of involvement with your audience if you have an active account with useful, attractive and exciting content. According to a study, Instagram content generates 58 times more engagement than other social networking platforms such as Facebook.

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You can increase traffic by adding clickable links which is beneficial for your site’s visibility as well as customer engagement. Competition among brands concerning marketing on Instagram is still far less than competition among brands on Facebook and Twitter. Small businesses embracing Instagram as a social media marketing platform have a competitive advantage. Moreover, the companies that incorporate Instagram into their marketing strategy likely have the power to reach out their target audience far more comfortable than with facebook or twitter. Moral of the story is Instagram is a great social media marketing platform which can help marketers to convert passive shoppers into satisfied customers.

10. Tumblr

Tumblr is a microblogging and a social networking platform with more than 131 million blogs. It let people and organizations share anything effortlessly either it is posting text, photos, quotes, videos, or it is a link you can share all. Like Instagram and snap chat it is also dominated but the visual content and favorite for animated GIF sharing.

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Tumblr is blogging and marketing platform for people, businesses, and brands. It can also act as a social media network where marketers can interact with their target audience effectively and efficiently. Tumblr post contains 250 words which are ideal for those who like to keep things succinct. Tumblr can be an excellent platform for the promotion of your brand. With 300 million users it is considered to be a perfect marketing tool. You can create the strong online presence of your company by posting a quality content on this microblogging and social networking platform. Investing Tumblr is worthwhile if you are targeting young customers because 50% of Tumblr users aged 25 or younger than that.